I have always thought that humility was a virtue. When I saw this quote, I thought the person saying this was pulling my leg, but after some thought, I know he isn’t.

“Don’t be too humble. YOu are not that great yet.”

Come to think of it, I meet many persons who think that their ability is so better much than other people that they think they don’t have to go extra lengths to secure understanding or communication, or to market themselves on what they can do, or have done. They don’t aim to please, and they don’t ( in brutally frank words) give a damn to you as a customer, or as a colleague. They think their contribution, their work or their product is already so much superior than what others can do.

So you can read the advice as saying don’t. I think the road to success is to make sure your skills or products are not only superior, but you still have to go extra lengths to make sure the way you sell or market it is also superior - as if your product or skill is averaged.

There are so many great products and services out there, that there are still so few skills or innovations that are so excellent that the market will automatically beat a path to your door, or allow your arrogance.

For instance, how many people have blogs in which they think what they wrote about is something so insightful that they thought the world would be clicking on them, and disappointed later that the world doesn’t appreciate it? Well, you have to market it well first, and second, maybe it just ain’t that great yet…