During China’s Warring States Period, there was a person who reside in the state of Wei who wanted to go to Chu. Chu was located to the south of Wei, yet he asked the driver to start the carriage going north.

His friend stopped him and asked, “where are you going?”

He replied, ” I’m going to Chu State.”

His friend hastily reminded, “Hey, Chu is going to the South!”

He replied, ” It does not matter. I have 2 very good and fast horses.”

His friend argued, ” But it does not matter you have fast horses. It will only make you travel away from Chu faster!”

He replied, ” Its OK. I have prepared lots of money.”

His friend wouldn’t budge, ” It has nothing to do with money. What good is your money if you ar e just going farther than where you want to go?”

He still wouldn’t listen, ” I also have a very good carriage driver. He will bring me there. Goodbye!”

And he proceeded his way to the north. The friend was aghast, ” This guy really is impossible. It does not matter if he has good horses. It does not matter that he has money, and he has a good carriage driver. In fact, the better these are, the faster it will bring him farther from where he wants to go! The best way for him to arrive where he wants to go is to make sure he has the right directions! ”

Isn’t that true in business? Sometimes, the most important thing is to understand your objectives, and what your business model is. Know the direction you want to drive to is still the fastest way to arrive!