My friend, Kaleem Aziz, likes to sign his email with the tagline, “Unless we all win, we all lose.”

Which I remembered was the same answer I gave when I was being interviewed in a TV talk show recently, and asked, ” what is the secret of your business’ success?”

I told them ” We look at our customers as our partners. We recognize that if we win, and they don’t, they won’t stay as our customers for long. But if we make them win by doing business with us, then they will keep coming back.”

This morning, I was in a wedding, and what i said came back to me. And I found out that principles used in business are akin to the principles used in life. ( which is the basic reason why sometimes I categorize business principles as life principles in this blog, or vice versa).

In a marriage, there are no winners or losers. Either both of you win, or both of you lose. I have always heard friends say proudly that they win in their marriage when their spouse gave in to them without they giving in in return. However, I believe that is not a long term solution. Sooner or later, when one side is unhappy, something will give, and when that time comes, both sides lose.

Create Win-wins. Help your customers meet their numbers, and they will work to help you meet yours. Make your partner happy, and they will most certainly do the same.

Related Posts:
- Sharing Together
- Leaving Money on the Table