Do Better, Not More
September 13th, 2006 by 
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Loading ...We want to be successful, and on the course of experience, we formulate some ‘theories’ on how to do it.
For instance, almost all of my business friends automatically wants to increase their sales. The hidden assumption is that if you increase your sales, you increase your profits which I presume would be the ultimate goal.
However, let us assume that you are selling an item that you have a 20% margin on. So you want to increase your sales, and you cut your price by 10%. Cutting your price by 10% means your margin is now down to 11%.
So you can only make the same amount of margin Read the rest of this entry »
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