Do Better, Not More
September 13th, 2006 by 
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Loading ...We want to be successful, and on the course of experience, we formulate some ‘theories’ on how to do it.
For instance, almost all of my business friends automatically wants to increase their sales. The hidden assumption is that if you increase your sales, you increase your profits which I presume would be the ultimate goal.
However, let us assume that you are selling an item that you have a 20% margin on. So you want to increase your sales, and you cut your price by 10%. Cutting your price by 10% means your margin is now down to 11%.
So you can only make the same amount of margin if by decreasing the price 10%, you at least double your sales. If you are not doubling your sales, then you are worse off by cutting your price.
Ditto with doing things. We normally assume that by doing more, we are closer to success. I looked at myself.
I write as many posts in my blog as many other successful people. I think if I want more readers, I should be able to do it by increasing the value of what I write — I don’t see getting more readers by posting more anymore.
How about our customers? We know enough people, and I guess it is better to spend more time to work closer to the same customers than getting new ones. We have enough seminars, we have enough sales calls, we have enough people. I believe that the way to better success is to increase the quality in all the things we do.
There is nothing wrong with doing more — only that when your focus is simply on doing more , the quality of which you do each thing goes out the window.
We can only do so much - let us rather focus on making what we are already doing better.
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Posted in FrontPage, on Business | 
September 13th, 2006 at 7:00 pm
If your present profit is 100 pesos and you cut your price by 1%, your sales should increase by more than 5% (to realize the same 100 pesos profit). However, in this present economic condition, a 5% growth in sales is very difficult to realize. This is my personal observation…companies that are surviving always increase their price and implement cost-cutting measures at the same time. Please comment.
September 15th, 2006 at 7:24 pm
[...] 1.) Real Security Comes from Growth. 2.) When your goal is to fit in, you won’t stand out later. 3.) Become wary of creating standards. when you do, people follow you, and if they can do it better or cheaper, then you’re out. Well, in short, really, whether you create a standard or not, you have to be ahead and stay ahead. 4.) its better to bet on change than in not changing. 5.) I agree wholeheartedly on this — doing something half good is sometimes more disastrous than doing nothing at all. As i said in previous post, if you don’t do it well,you create distrust. People who can’t do proper tech support for instance, or deliver a bad presentation creates a more disastrous effect than ifthey don’t do it at all. 6.) its all about execution, not the idea. [...]