I was in the blog site of a person who laments that the record companies are losing big time to piracy.
I think changes in media and market situation also means changes also in business models.
Changes in business models pertains that the market grows, the way you earn your revenues changes. In today’s global world, where you can sell almost worldwide, and market size is a hundred times before, I think some companies are maintaining old business models. Some are screaming losses, but some are raking it in –until they find out too late that they did not adjust fast enough.
When you can sell only 5,000 pieces of $10 CDs, then you need to make 60% margin to cover your fixed cost. But when the market grows so that you can sell 25,000 pieces of $10 CDs (produced at a cost of a few cents) at almost the same research/production costs, then some people will come in and try to sell 50,000 pieces by pricing it at $7, and if they are successful, another company will come in to try to sell 100,000 pieces by pricing it at $5, and when the market size establishes even that, somebody will try to sell 1,000,000 pieces by pricing it at $2.
Then somebody will try to sell 10,000,000 pieces of it by trying to price it at 99 cents.
Obviously the record companies ( and notably also IPR companies like software, and film outfits) have to review their pricing policies. As the market grows, they have kept the prices constant, and earning more, and many people plainly feels that at this current stage, some are plainly pricing the records too high.
I remember the time when a word processor sells for 500 dollars. Twenty years after, Microsoft sells a word processor, spreadsheet, graphics, organizer, and database package for less than that, and each a thousand times more complex and sophisticated at even cheaper than that, and yet manage to make more because of the market size.
Another company bets that in order to beat Microsoft, they develop products and sells it for free, and then just choose to make money in services, books, consulting etc.
Maybe artists may choose to make less money in record sales, and knowing that if they become popular, they can also make more money in live concerts, product endorsements and other sources.