The Blue Ocean Strategy
November 10th, 2006 by 
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Businesspundit: Good Managers and Bad Strategies
Michael Porter, director of Harvard’s Institute for Strategy and Comeptitiveness, stressed that managers get into trouble when they attempt to compete head-on with other companies. No one wins that kind of struggle, he said. Instead, managers need to develop a clear strategy around their company’s unique place in the market.Which is why The Blue Ocean Strategy, a new term coined by W. Chan Kim and Renée Mauborgne might just be your strategy to focus on your competitive strength, instead of banging head on, is getting increased popularity.
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Posted in FrontPage, on Business | 
January 13th, 2009 at 3:18 pm
Thanks for your site!