The Google Model
December 1st, 2006 by 
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Loading ...This is a good analysis of extending and understanding your business model.
The Google Brilliance applied to Newspapers and Local Media - Blog Maverick
Google realized early on that they are in the traffic monetization business. They started off in the search business, but quickly realized that while continuously improving search was important, continuously improving search and page view monetization was more important. This small step for Googlekind meant that “the not searched for here” syndrome was quickly eliminated and Google search was put everywhere and anywhere that could create incremental content.
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