Business Musings
Administrator
When you read a lot of business articles, you come to a point where there are arguments for both sides, and you really have to think which better applies to you.
For sometime, I have been believing that if you open a store, the one thing you should do is to make sure that you have a big welcome door – the theory of course is that you make it easy for people to come in, but difficult to get out…
I was just going over an alternative strategy that purportedly Macy’s used in good effect in the 1930s thus beating many department stores then — the strategy being that make the entrance door small.
Of course, then you create a perpetual saga that there are people lining up to get in and I guess you know good traffic which builds a semblance of good business brings in more traffic. This is most highlighted sometimes in restaurants where people are willing to stand in line and crowd a restaurant — the longer waiting time, the better. After all, if people are lining up, the store must be good ….
What do you think?
del.icio.us Digg it reddit StumbleUpon
Posted in FrontPage, on Business |
3 Comments »



