A joke was said that a small pizza place put a small sign in the wall saying: ” Quality.  Service.  Price.  Pick Any Two“.

It may be humor, but it means something …. It is almost regular that I hear entrepreneurs saying they want to create a business that will succeed because - it will offer quality products at the lowest prices with the best service.

You can’t have it all, and as a business, you have to choose one or two at most.

A great book on business is The Discpline of Market Leaders by Michael Treacy and Fred Wiersema.  In this book, the authors constantly remind the readers that market leaders by focusing on one discipline- either focus on being operationally efficient, being customer intimate or being technologically superior. 

You can’t be all three….