The Long Tail
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I have been a fan of the long tail…. But the comment is right on the dot.
The concept is an eye-opener, but you need to understand the business model correctly to leverage whether the market segment can be sold to with a good amount of efficiency.
(Not) making money in the ‘long tail’ | The Pervasive Datacenter - CNET Blogs
Amazon can make money from the long tail, while authors of ‘minor’ books won’t. In the same way, Google makes money from the blogosphere’s long tail, but small blogs don’t.
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