“One evening an old Cherokee told his grandson about a battle that goes on inside people. He said, `My son, the battle is between two wolves inside us all. One is Evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

The other is Good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.`

The grandson thought about it for a minute and then asked his grandfather: `Which wolf wins?`

The old Cherokee simply replied, `The one you feed.`”
— Unknown

Last month, i posted my eNGy business cartoons ebook for free download, and decided I would do an experiment.

How does design and ease of use impacts people usage?

for myself, I always believe that convenience is key. when reading news, or using it, normally I would click and expect to read it immediately. I don’t click on news that demands subscription anymore, and normally, most of the time, even if i have to go into a site, and it allows me to read the news but I have to register ( even for free), I don’t do it.

so how much traffic are we losing if we insist on them leaving something behind first before offering the service?

My free ebook can be downloaded at a click but it is the black and white cartoon version. I put in a clause that users may download also the full color version if they are willing to subscribe to the daily newsletter.

so here was the offer - you get a black and white cartoon free ebook if you click download, or you get a full collor ( still free) version if you leave your email and subscribe to our list.

so far, over 900 in opted the black and white, and only less than 40 opted for full color download.

does that tell me something about how people respond ?