This is a great article.

If you are having a hard time keeping up, because your competitors may be pursuing a very aggressive growth strategy in anticipation of rapid growth, many of them may be facing the incoming slowdown with too much inventory, or too many people with less cash.

It is always a good time for a prudent company, especially those who have been conservative, and therefore goes into the recession with lots of cash and efficiency to start to actually ‘catch up’ and win points.

Bain & Company: “Taking advantage of a downturn” < Articles < Publications

Recessions are famous for breaking companies. But what few people realize is that recessions are in fact more likely to make a company’s reputation.

A recent study by Bain & Company found that twice as many companies made the leap from laggards to leaders during the last recession as during surrounding periods of economic calm.