One of the ironies of our times is the saying, ” the more you specialize, the more you generalize.” It used to be said that specialization means you have to know more and more about less and less, while generalizing means you have to know less about more and more. What the intense globalization and technology has shown us that what you really need to do is that both are viable strategies, and its up to you to choose where to make your stand.

The concept of whether to generalize or to specialize is a persistent question that a businessman has to answer everyday. It is also a question an employee has to answer everyday.

There are companies that are enormously successful by focusing, and there are companies that are successful by diversifying. If you look at Walmart, or Amazon.com, these are companies that have made it huge by offering everything under one roof, or one website. For every business book that says you should focus on core competence, there is also another book that tries

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