You can normally classify your work into four different categories:

a.) important AND urgent ( this is something you should always prioritize to do first! )

b.) urgent but not important ( this is something somebody pushes you to do immediately but is not really that important in the order of things)

c.) important but not urgent ( this is something you should spend time on! but because nobody is egging you, this is normally neglected.)

d.) not important, not urgent — (these are things that people without focus or clear goals will do. It is easy, it is habitual. It creates an illusion that you are working hard or doing
something. This is for people who don’t have a clear goal but want to show that they are not idle).

The thing is that it is up to us to get the discipline to do the IMPORTANT THINGS before they become urgent. This discipline will give you the foundation or preparation to prevent future situations of constant rush and having to perpetually fighting fire.

10 years ago, when the business was new, everything was almost urgent. For the last few years, I have been trying my best to spend my time in building up people and processes so that I don’t have to be in perpetual urgency. The business should not just put all its time in meeting this week or this month’s number, but take care that resources are also focused in planting the seeds for next year’s goals.

In some way, spending time with family now, improving yourself sharpening the saw ( reading that book, learning that language, getting an advanced degree etc) are never urgent things, and some people take years to get around ( or never) , because they were busy with more urgent but less important things.

SUCCESS is how much you spend and enjoy doing important things which are NOT URGENT or BEFORE they become urgent.

Are you spending time for yourself which can be important? Nobody will knock you on non -urgent things except yourself, or when it is too late.

Are you reactive or proactive?