How Do You Market Cebu?
Thursday, October 6th, 2005
If you were to market Cebu to tourists, how would you do it?
Cebu is already a prime destination in the Pacific. But do you know that Cebu pales in comparison to other resort destinations in Asia such as Bali and Lombok in Indonesia; Koh Samui, Phuket, Krab and Trang in Thailand; Penang, Pangkor Laut, and Langkawi in Malaysia, when it comes to the number of tourist arrivals?
Tourists come to these islands for fun and leisure in its many beautiful beaches. But does Cebu have beaches too that are as beautiful as theirs or even better? Why do Japanese, European, and American holidaymakers flock to these islands with lots of dollars to spare? Why only few come to Cebu? What does Cebu lack?