If You Dream About Coffee…
Wednesday, February 22nd, 2006Coffee Dream is a Cebu-based chain of coffee shops, often serving pastries, popular in Cebu especially among students and young urban professionals. It is one of Cebu’s successful home-grown coffee shop brands that has withstood strong competition with the entry of Manila and multinational coffee chains in the local market.
Instead of competing head-on with the giants, Coffee Dream has concocted a different formula that would capture a specific segment of the market untapped by these vehemoths. If Starbucks has American flavor, Coffee Dream is proud to offer the local flavor exotic enough to distinguish itself from the rest while not alienating the local tastebuds of the Cebuanos.
