If You Dream About Coffee…
Coffee Dream is a Cebu-based chain of coffee shops, often serving pastries, popular in Cebu especially among students and young urban professionals. It is one of Cebu’s successful home-grown coffee shop brands that has withstood strong competition with the entry of Manila and multinational coffee chains in the local market.
Instead of competing head-on with the giants, Coffee Dream has concocted a different formula that would capture a specific segment of the market untapped by these vehemoths. If Starbucks has American flavor, Coffee Dream is proud to offer the local flavor exotic enough to distinguish itself from the rest while not alienating the local tastebuds of the Cebuanos.
Coffee Dream specifically caters to mid-low market segment who are largely untapped by the big players. This specific market (BC market) can’t afford to splurge on a cup of coffee worth more than a third of their daily income. Cebuanos are smart consumers and they don’t readily go for brand names, rather price and quality.
Over the past ten years since it opened its first outlet, Coffee Dream has outlets spread across the country in Manila, Cagayan de Oro, Davao, among others. This year it is eyeing an expansion, specifically focused on ‘missionary markets’ - small and medium-sized cities such as Dumaguete, Butuan and Gen. Santos City.
To attract more patrons, Coffee Dream is devising yet another smart pricing through package concept similar to fastfood chains where a set of meal is priced as one. For example, one can have a cup o coffee and some delectable cookies for as low as P25.
February 24th, 2006 at 12:56 am
wow! this is nice to know that our fellow cebuanos compete well in this kind of business… but i haven’t seen one of their branches in manila… Where is by the way?
February 24th, 2006 at 9:50 am
hi liza!
u can find coffee dream outlets at sm mega mall and sm mall of asia.
good luck!
March 30th, 2006 at 9:08 am
Where is Coffee Dream in Cebu?
Tony
March 30th, 2006 at 2:51 pm
u can check out coffee dream at ayala center cebu, sm city cebu, and mango square.
November 1st, 2006 at 3:27 pm
Wow..I would love to see a new fresh brewed player in Butuan City’s coffee market scene.
As you know Butuan is not that “missinary” in cafe shop business. There are a number already..all homegrown that have cafeined the city for 5 years already.
Worthy to mention here is Margie’s…it has wi-fi conectins for free. And True Brew with its large serving no non-sense pastries and american size sandwhiches.
Then there’s also the glitzy (by locale standards) La Cafiza Cafe. and the usual Moff’s Cafe….
Butuan coffeeholics will surely perk up more with the entry of Glen Soco’s Coffee Dream…
March 24th, 2007 at 5:59 pm
hi i just want to know if you are hiring baristas? i would love to work in one of coffee dream outlets
August 25th, 2008 at 4:43 pm
Thanks for the information. Here’s my response if you find it of interest.
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October 1st, 2008 at 10:58 am
can u give me a list of menu with and pictures of your branches? if available….