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Before the advent of the mobile phone technology, PLDT was the ‘lord of the rings.’ They literally monopolized the telecommunications industry in Cebu without having any legitimate competition that would challenge its dominance in the business.

So naturally, they acted like Gods. They were so powerful you would think they controlled how and when people can exploit the communication technology Antonio Meucci, not Alexander Graham Bell, invented in mid-19th century.

Today, as the mobile communication and information technology threatens PLDT’’s dominance in the telecommunications business, they have started to shed off their God-like persona, doing whatever they can just to stay on the business they have exploited for decades.

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Cebu has been the most preferred tourist destination in the Philippines for many years, especially for East Asian travellers. In past years, Japanese tourists dominated the number of foreign visitors to Cebu until two years ago when Korean tourists overtook them and have taken the position ever since.

Cebu, as a tourist destination, has been growing at a faster rate than any other places in the country that resulted to accommodation shortage in recent years prompting the Department of Tourism (DOT) 7 to encourage local and forein investors to build more hotels and related facilities to accommodate the growing tourist arrivals in the province.

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