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The increasing popularity of the coffee-drinking lifestyle among locals pushed a Cebu-grown coffee shop to set up the first branded mobile coffee cart dubbed Expresso.

Expresso, a spin-off of Coffee Dream, is meant to elevate the concept of coffee-on-the-go and allows convenience and mobility, which is not inherent among stand-alone coffee shops, said Coffee Dream president and chief executive officer Glenn Anthony Soco.

“This is our way of penetrating the Cebu market,” he said in an interview during the launching held last Friday at the Cebu International Convention Center. Sun.Star-Cebu

This entry was posted on Thursday, October 25th, 2007 at 9:55 am and is filed under Business, General Interest, Main. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.